St. Joe’s Women’s Centre

Responsible for: Copywriting, strategic brand development, and account management

Context: St. Joes Women’s Centre (SJWC) is a non-profit organization that is dedicated to providing at-risk, marginalized, low-income, or homeless women and their children with a safe space to spend their days.

Project: To generate greater awareness of their work at St. Joe's Women's Centre and increase the profile of their organization, St. Joe’s required a fresh marketing plan, a clarified brand identity, a social media strategy, and a website redesign.