CEP Sports

Responsible for: Campaign Strategy, Copywriting, Scriptwriting, Video Editing, and VO

Context: CEP Sports is a manufacturer of activating compression sportswear and a brand of medi, an internationally successful company founded in 1951. CEP launched production of high-tech compression socks in 2007 based on the medical expertise of its parent company, a leading global manufacturer of medical compression products. The premium brand CEP now offers a wide range of products from socks and tights to shorts and shirts for various segments including Running, Training, Hiking and Skiing.

Project: Create a short video to promote CEP’s new The Run Compression No Show Socks to female athletes and running enthusiasts.