Joel & Jess Photography
A case study
It all started when…
The Ask: Professional Ottawa Wedding Photographers Joel & Jess wanted to stand out in a saturated photography industry.
Joel and Jess Photography About Us page
The Problem: Competitive research revealed that, while Joel and Jess Photography provided top quality work, prospective audiences had a hard time differentiating them solely based on their beautiful wedding imagery as their brand and unique value proposition were not well known - despite producing award-winning work for more than a decade. Further, their brand messaging was at odds with the warm and engaging personalities of the pair and the way they wanted to be perceived.
Emotive brand film for Joel and Jess Photography Ottawa, Ontario created by Strategically Elisabeth
The Solution: A brand strategy audit and revamp, enhanced brand messaging, clarified value proposition, and a brand film that leverages emotional impact increasing brand recall and affinity.
Through refined messaging, a greater emphasis was placed on connection including refining their consultation process to set them apart and maximize conversions when meeting with prospective couples. This was imagined as a pancake breakfast in-home consultation for the Emotive Brand Film we created. To spark a positive psychological response a film script drawing on the love story between Joel + Jess was juxtaposed with mirrored images of the pair and their clients creating a sense of unity, warmth, and comfort.